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featured member

David Steel

As the Chief Viral Officer of marketing agency Sneeze It, David Steel educates companies on how to Attract prospects, Build a lead pipeline, and Convert those leads into customers. Steel is a best-selling author and online marketing expert who has given speaking engagements in the United States and abroad on how to create successful-and lucrative-digital and social marketing campaigns.

Sought after for his marketing expertise, David Steel helps organizations understand their customers, the online sales process, and increase their customer conversions, which has established him as a trusted social media and marketing resource around the world.

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Ed Rigsbee, CSP


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IMC USA - Institute of Management

IMC USA is the premier professional association and sole certifying body dedicated to individuals consulting to management. IMC-NJ membership is open to all individuals actively practicing or interested in the profession of consulting to management.
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Tracy Sarris
NSA-NJ is the New Jersey Chapter of the National Speakers Association (NSA).

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Upcoming Meeting


Haven't Broken into the Association Market yet?
Not sure how? Don't know what the members need?

Speaker: Ed Rigsbee, CSP

Thursday, September 18, 2014

6:00 pm Registration
6:30 - 9:00 pm Networking, Dinner and Program

Ed Rigsbee, CSP, will teach you how to sell to trade associations and professional societies by going after their soft underbelly -- publication editors.

It's all about relationships!

Ed Rigsbee will show you how to get paid association bookings through writing articles, even in difficult times. You will find out how to first build a relationship bridge with the association's editor by offering articles adapted from your books, keynotes or seminars.

As a strategic alliance practitioner and consultant, Ed will help you develop and implement effective and profitable strategic alliances for your continued business growth. You'll learn how to:

  • use the editor relationship to bridge the divide into the meetings department
  • find these associations through free Internet directories and web sites
  • speak their language, once you find them
  • let association publication editors connect you with association meeting decision makersundefinedsoft sell through the back door!
  • figure out which hard-copy directories are actually worth buying.
  • scan the association/society publications and meetings for usable selling knowledge.

Why focus on Associations and Societies?

The market: 7,500 national and international associations and societies and many have local, state, and regional affiliated associations/societies; delivering a total of about 90,000 organizations holding over 280,000 meetings yearly.

Learn Ed's article distribution methods! For the speaker who hates cold calls!

Ed's Four-Step Association Business Development System
1. Write articles based on your expertise that association editors will want to share with their readers.
2. Make your Relationship Bank Deposits; contact association publication editors and make available your articles.
3. Use your newly developed relationship to connect (warm call) with the association's meeting planner.
4. Start selling!

About Ed Rigsbee, CSP Certified Speaking Professional, CAE Certified Association Executive:

Ed Rigsbee, CSP Certified Speaking Professional, CAE Certified Association Executive, is one of America 's most prolific authors on the subject of Business Growth through Strategic Alliances, he is a consultant and advisor to world class clients such as DHL, Toyota, 3M, Dun & Bradstreet, Spirit Aerospace, BE Aerospace, George Fischer Signet, Mead, Siemens, Roland, Best Buy, and others. Located in the greater Los Angeles area, Ed travels internationally to instruct and assist organizations in the art and science of building strategic alliances to improve their total effectiveness and profitability. Through his extensive personal experience in retail, sales, and distribution, his training as full-day seminar leader for the Dun & Bradstreet Foundation (learning 8 full-day seminars), his service as an adjunct business school professor, and his experience serving as a professional speaker for over two decades, and as founder and executive director of a public non-profit 501 (c)(3) charity -- Ed delivers exciting, inspirational and informative keynotes, seminars and workshops for any occasion.


SUPER SESSION on Friday September 19, 9am - noon

SPECIAL MORNING SESSION with Ed Rigsbee, CSP The choice is yours; beat your head against a brick wall call after call, selling what you think you have to offer or sale what the market needs. Too many speakers are locked in the disastrous feature selling mode. Even worse, many speakers only want to sell their passion-regardless of any market's desire to buy it. Learn to position yourself, regardless of your topic, as a speaker to fill market need-especially trade associations and professional societies. Ed Rigsbee, a 25-year NSA member, is both a Certified Speaking Professional and Certified Association Executive. He is clearly seated on both sides of the selling issue. In his afternoon Positioning Strategy workshop, he will reveal how you can position yourself to successfully sell to the association market. Ed will take you through a journey of pulling together all your activities under an "association desired" niche and then help you to develop a unique-to-yourself positioning strategy for selling to associations and societies. Because of the intensity of this workshop and the amount of attention each attendee receives from Ed-limited number of seats are available. First come, first served. This workshop is the advanced step following his evening presentation on how to sell to associations by going through the back door.

Hilton Garden Inn, 500 Promenade Boulevard, Bridgewater, NJ 08807
Click For directions

Thursday Night Investment:
Member: $50 early bird $65 through 9/11/14, and after that regular registration $75 day of the event/at the door
Non-Member/Guest: $65 early bird through 9/11/14, and after that $80 regular registration $90 day of the event/at the door

Click To register for Thursday Evening

Friday Morning Investment:
Member: $50 early bird $65 through 9/11/14, and after that regular registration $75 day of the event/at the door
Non-Member/Guest: $65 early bird through 9/11/14, and after that $80 regular registration $90 day of the event/at the door

Click To register for Friday Morning



Steve Hoffman, MsT, CFP, EA
The Tax Translator

I'm looking forward to serving as the President of the New Jersey Chapter of the National Speakers Association this year. It's a thriving chapter with great member interest in the high quality monthly meetings. More importantly, the members and aspiring members are there to help, encourage and support all who choose to make professional speaking, consulting or training their chosen career.

I look forward to working with Board members to make this year even more exciting for all the members and aspiring members of NSA-NJ. I am truly blessed to benefit from their love of NSA-NJ and their long experience in professional speaking.

We are planning a great year of exciting speakers for our meetings that will focus on all areas of professional speakers - Platform Skills, Business Skills, Ethics to offer a well-rounded meeting schedule of interest to everyone. We are expanding the Candidate program and the Speakers Academy this year to help even more become members of NSA-NJ.

I look forward to meeting many new people in and desiring to be in the speaking profession. Once you attend a meeting, you will know you belong here.

Thank you,
Steve Hoffman

President NSA-NJ

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