Ed Rigsbee, CSP, will teach you how to sell to trade associations and professional societies by going after their soft underbelly -- publication editors.
It's all about relationships!
Ed Rigsbee will show you how to get paid association bookings through writing articles, even in difficult times. You will find out how to first build a relationship bridge with the association's editor by offering articles adapted from your books, keynotes or seminars.
As a strategic alliance practitioner and consultant, Ed will help you develop and implement effective and profitable strategic alliances for your continued business growth. You'll learn how to:
- use the editor relationship to bridge the divide into the meetings department
- find these associations through free Internet directories and web sites
- speak their language, once you find them
- let association publication editors connect you with association meeting decision makersundefinedsoft sell through the back door!
- figure out which hard-copy directories are actually worth buying.
- scan the association/society publications and meetings for usable selling knowledge.
Why focus on Associations and Societies?
The market: 7,500 national and international associations and societies and many have local, state, and regional affiliated associations/societies; delivering a total of about 90,000 organizations holding over 280,000 meetings yearly.
Learn Ed's article distribution methods! For the speaker who hates cold calls!
Ed's Four-Step Association Business Development System
1. Write articles based on your expertise that association editors will want to share with their readers.
2. Make your Relationship Bank Deposits; contact association publication editors and make available your articles.
3. Use your newly developed relationship to connect (warm call) with the association's meeting planner.
4. Start selling!
About Ed Rigsbee, CSP Certified Speaking Professional, CAE Certified Association Executive:
Ed Rigsbee, CSP Certified Speaking Professional, CAE Certified Association Executive, is one of America 's most prolific authors on the subject of Business Growth through Strategic Alliances, he is a consultant and advisor to world class clients such as DHL, Toyota, 3M, Dun & Bradstreet, Spirit Aerospace, BE Aerospace, George Fischer Signet, Mead, Siemens, Roland, Best Buy, and others. Located in the greater Los Angeles area, Ed travels internationally to instruct and assist organizations in the art and science of building strategic alliances to improve their total effectiveness and profitability.
Through his extensive personal experience in retail, sales, and distribution, his training as full-day seminar leader for the Dun & Bradstreet Foundation (learning 8 full-day seminars), his service as an adjunct business school professor, and his experience serving as a professional speaker for over two decades, and as founder and executive director of a public non-profit 501 (c)(3) charity -- Ed delivers exciting, inspirational and informative keynotes, seminars and workshops for any occasion.
NEW NEW NEW. BONUS EXTRA SPECIAL WORKSHOP
SUPER SESSION on Friday September 19, 9am - noon
Register for this free session when you register for the meeting or
SPECIAL MORNING SESSION with Ed Rigsbee, CSP The choice is yours; beat your head against a brick wall call after call, selling what you think you have to offer or sale what the market needs. Too many speakers are locked in the disastrous feature selling mode. Even worse, many speakers only want to sell their passion-regardless of any market's desire to buy it. Learn to position yourself, regardless of your topic, as a speaker to fill market need-especially trade associations and professional societies. Ed Rigsbee, a 25-year NSA member, is both a Certified Speaking Professional and Certified Association Executive. He is clearly seated on both sides of the selling issue. In his afternoon Positioning Strategy workshop, he will reveal how you can position yourself to successfully sell to the association market. Ed will take you through a journey of pulling together all your activities under an "association desired" niche and then help you to develop a unique-to-yourself positioning strategy for selling to associations and societies. Because of the intensity of this workshop and the amount of attention each attendee receives from Ed-limited number of seats are available. First come, first served. This workshop is the advanced step following his evening presentation on how to sell to associations by going through the back door.
Hilton Garden Inn,
500 Promenade Boulevard,
Bridgewater, NJ 08807
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Member: $50 early bird $65 through 9/11/14, and after that regular registration $75 day of the event/at the door
Non-Member/Guest: $65 early bird through 9/11/14, and after that $80 regular registration $90 day of the event/at the door
Click To register for this event