3rd Annual NSA-NJ Professional Development Event
Technology and You

Friday May 9, 2008 8:00-4:15 pm
Registration begins at 8:00 a.m.

Hilton Garden Inn
500 Promenade Blvd.
Bridgewater, NJ

This Professional Development day includes:

• Six different educational opportunities (two general sessions, two concurrent sessions (choose two or four), and two Meet the Pros roundtable sessions (choose two out of eight)
• "Hallway sessions" – those great learning opportunities you have while standing in line for coffee, eating a meal, etc. Who will you meet and learn from? Who will you teach?
• Interacting with other professionals who share your interest in the speaking, training, consulting, and coaching industries.
• Connect with businesses that can help move you forward including web design and graphic design – who "get" the industry.
• A continental breakfast and buffet lunch included
• An opportunity for a low-cost high-quality head shot from a professional photographer.

Who Should Attend?

• Anyone who speaks or presents to an audience
• Business owners interested in growing their businesses through e-commerce, technology and public speaking
• Aspiring and professional speakers at every level

Why Should You Attend and What Will You Walk Away With?

• Opportunities to ask one-on-one questions with other professionals
• New applications for technology
• Passive revenue streams for your business
• Tools for growing your business and increasing your income
• Expanding your network of peers and professionals

Opening Keynote Presentation

Connecting With People
Making Technology Work for Speaking Professionals

Jerry Gitchel
Business Technology Strategist
Make Technology Work, Inc. www.maketechnologywork.com 727-278-9382

Description:
Have you ever gone through the agony of trying to implement new technology, only to wind up frustrated because you couldn't make it work? When your web site is down and your email stops working it's easy to forget why you invested in technology in the first place. It takes more than buying the latest hardware to create value for your customers. To rapidly grow your speaking business you need to leverage the three C's of the digital revolution:

• Use Communication to connect with qualified prospects and loyal clients.
• Leverage technology Convergence to create seamless integration between multiple marketing channels.
• Use collaboration to grow a global network of resources, partners and advocates you can use to transform opportunities into profits.

Instead of learning which button to press or where to click, you will learn:

• Why a technology strategy is essential to creating business success in the digital age.
• Why chasing technology fads invariably leads to a dead end.
• Why launching your own personal digital revolution is the best way to become the Master of Your Digital Domain.

This thought provoking keynote is a sure cure for Technophobia. Attendees will leave with a clear plan for creating a business technology strategy, inspired to make technology work to grow their speaking business.

Jerry Gitchel speaks to groups of Independent Professionals and Business Owners who want to use the Internet to connect with people and build better business relationships. Jerry helps businesses leverage their existing technology investment, and manage technology migration projects. For more information about Jerry, please visit: www.Gitchel.com.

Closing Keynote Presentation

"Making the Numbers Work" – How to Run a Speaking BUSINESS, not a Speaking HOBBY…Online

Fred Gleeck
Information Product Creator and Marketing Expert
FredGleeck.com fredgleeck@gmail.com

Description:
Lots of people want to get into the speaking business. One problem. They don’t know how to run it like a BUSINESS. If you aren’t making enough money to quit doing everything else, then it’s a HOBBY, not a business. This session will send you off with the tools you need to dramatically elevate an existing speaking business or make your speaking HOBBY into a viable business.

You’ll discover:

• Secrets to promoting your OWN events and making good money doing so
• Multiple ways to take what you already do and get paid for it
• Online tips and techniques that every savvy speaker should know
• A comprehensive outline to get your business on the RIGHT track

Fred Gleeck has been a professional speaker for over 20 years. He has created well over 1,000 audio and video products for himself and his clients during that time. He is the author of 15 books with 4 more on the way in the next 18 months. He is knows as the King of Content and THE PRODUCT GURU. See www.fredgleeck.com for more information.

Concurrent Sessions

SEO for Everyone: Get more Traffic using Search Engine Optimization

Karyn Greenstreet
Self Employment Expert & Small Business Coach
Passion for Business, LLC www.passionforbusiness.com 610-346-6601

Description:
In order to increase website traffic and achieve high rankings on search engines, you need to know search engine optimization (SEO) techniques. In this presentation, we'll cover some of the most important things you can do to improve your search rankings.

You will learn:

• How search engines rank your site
• What to do to get a higher ranking
• The secret places on your website where you can optimize for keywords
• How to stay out of trouble with the search engines
• Two great (and free) tools you can use to track the results of your SEO campaigns

Karyn Greenstreet is a self employment expert and small business coach, and President of Passion For Business, LLC. Her websites consistently rank #1 in Google for her targeted keywords. She shares tips, techniques and strategies with self-employed people to boost clarity and focus, create sustainable motivation, and increase sales and profits. Visit her website at www.PassionForBusiness.com.

How to Create and Deliver Teleseminars for Fun & Profit

Greg Williams
The Master Negotiator
G.W. Enterprises, Inc. www.themasternegotiator.com 609-369-2100

Description:
Attendees of this presentation will discover …

• The profit potential within teleseminars
• How to use teleseminars to enhance their brand
• The equipment needed to conduct teleseminars
• The quick an easy way to create products from teleseminars
• The value of connecting with their ‘list’ through teleseminars
• How to repurpose content created from teleseminars

The workshop will address …

• What are teleseminars (webinars, podcasts) and why they are effective
• Why people listen to teleseminars
• Assessing the viability of teleseminars in your business
• The equipment needed to create teleseminars
• The pluses and minuses of using a ‘for free’ versus a fee based conferencing company
• How to position yourself as an expert using teleseminars
• The value of building a list from teleseminars
• How to create products that sell from teleseminars
• Teleseminar bloopers – the good, the bad, the ugly

Greg Williams is known as the Master Negotiator. He is the creator, founder, and host of the highly received teleseminar series titled, "Lunch and Learn" and "Meet the Experts", which comes under the "Your Emerging Small Business" corporate umbrella. The "Lunch and Learn" show delivers content rich information to savvy business owners, with revenues between $350,000 and $10 million throughout the US and Canada, while the "Meet the Experts" series address a worldwide audience. Greg has coaches and assisted countless number of mentees in the fine art of creating, conducting, and leading teleseminars. In addition, he has taught those individuals how to formulate, promote and sell products derived from those efforts. Learn more at www.themasternegotiator.com.

5 Steps to the Perfect Speaker Web Site

Jerry Gitchel
Business Technology Strategist
Make Technology Work, Inc. www.maketechnologywork.com 727-278-9382

Description:
Whether you're building a new site, performing an extreme makeover or planning a boutique site for your next book, the process of creating a perfect site is the same. You must focus your efforts toward getting the right information to the right person at the right time. In this session you will learn 5 essential steps successful business owners take to transform their web presence from a business expense to a profit center.

How You Will Benefit

• Understand the anatomy of the perfect website
• Create compelling content
• Increase visibility
• Bridge marketing channels
• Attract the right visitors
• Understand why visitors stay, or go
• Convert prospects to customers

Session attendees will receive detailed handouts, helpful worksheets and valuable resource links they can put to use immediately to become the Master of Their Internet Domain.

Ecommerce Set-Up Steps Every Speaker Should Know

Fred Gleeck
Information Product Creator and Marketing Expert
FredGleeck.com fredgleeck@gmail.com

Description:
In this session, you’ll learn the essentials of ecommerce that every speaker must have to run a profitable speaking business.

You’ll discover:

• What are the 3 essential ingredients you must have to get going now
• Why it’s a good idea to have more than one merchant account
• Essential resources you must have to make your business grow — FAST!
• The single biggest asset you have online and how to cultivate it properly

Registration is limited and is available on a first come basis only.
Register on line now.

Registration Fee:
Before April 30: Members: $125; Non-members: $150
After April 30: Members: $150; Non-Members: $175

Meet the Pro Sessions

Greg Williams
The Master Negotiator
G.W. Enterprises, Inc.
www.themasternegotiator.com
609-369-2100

Negotiation Lessons from the Expert

Greg is a Master Negotiator, with people skills at the center of his business profession. He has an extensive background in management and business, having been a business owner since 1993. He is an author and presenter, who has mastered the art of negotiation and is a recognized public speaker and trainer on that subject matter. Greg has spoken before and trained countless number of corporations and individuals on how to become savvier negotiators. He not only speaks and trains on the subject of negotiation, but throughout his career, he has negotiated many multi-million dollar deals, on behalf of his clients. Greg has appeared on numerous TV and radio programs and, He is the author of the highly acclaimed audio CD set, "How To Negotiate Your Way To Success", the worldwide distributed "Negotiation Lesson of the Week" and the quickly ‘rising up the chart’ book titled, "Negotiate: Afraid, ‘Know’ More."

Bring your questions and be ready to discover tactics and strategies on items such as, how to:

• Get higher speaking fees
• Position yourself with clients/customers so they come looking for you
• Determine the benefits of when to stop talking while at the negotiation table
• Get people to give you information that you can use during the negotiation
• Test someone’s "best" offer

Greg Williams is known as the Master Negotiator. He is the creator, founder, and host of the highly received teleseminar series titled, "Lunch and Learn" and "Meet the Experts", which comes under the "Your Emerging Small Business" corporate umbrella. The "Lunch and Learn" show delivers content rich information to savvy business owners, with revenues between $350,000 and $10 million throughout the US and Canada, while the "Meet the Experts" series address a worldwide audience. Greg has coaches and assisted countless number of mentees in the fine art of creating, conducting, and leading teleseminars. In addition, he has taught those individuals how to formulate, promote and sell products derived from those efforts. Learn more at www.themasternegotiator.com.

Karyn Greenstreet

Self Employment Expert & Small Business Coach
Passion for Business, LLC www.passionforbusiness.com 610-346-6601

Get More Traffic to Your Website

What good is a website if no one sees it? This roundtable session will give you an opportunity to learn more ways to increase traffic to your website through internet marketing techniques, SEO, online advertising, and much more! Get your questions answered in this highly-interactive roundtable session.

Karyn Greenstreet is a self employment expert and small business coach, and President of Passion For Business, LLC. Her websites consistently rank #1 in Google for her targeted keywords. She shares tips, techniques and strategies with self-employed people to boost clarity and focus, create sustainable motivation, and increase sales and profits. Visit her website at www.PassionForBusiness.com.

Rosie Horner
Blogging Diva
rosiehorner@gmail.com
www.rosiehorner.com
973-399-7454

Blogging and Beyond

What is a blog anyway? Is there more to it than gossip, political rants, and a personal a diary? Are Blogs More than Just Blah, Blah, Blah?

Hear Blogging Diva, Rosie Horner, share with you a short intro to blogging including the types, multi uses, and easy ways to setup a blog.

Bring your questions and be ready to discover tactics and strategies on items such as:

• Types of blogs
• 7 Things to do before you blog
• 3 Stress free ways to set up a blog.
• How some people monetize their blogs

Hopefully, you will walk away with an action plan to kick start your blogging project. Rosie plans to give you a tool to get you started. Visit www.bloggingforboomers.com for an example of Rosie’s blog.

Rosemary Calhoun-Horner (aka "Rosie") will help you to maximize your competence with caring communications. She does this with dynamic keynotes, insightful training and empowering presentation skills coaching. A thought provoking author, she has developed an expertise in speaking, listening, laughter and encouragement. She has several publications that are valuable learning tools and empowering resources for anyone who needs them. She is also an intuitive facilitator and entertaining mistress of ceremony. As a presentation skills coach she powerfully connects clients to their purpose, passion, and potential. Visit Rosie’s website at www.rosiehorner.com.

Liz Milio
Professional Websites Expert
Innovative Computer Services, LLC
www.innovativebusiness.net
732-683-0092

Professional Websites

Do you have a Web site? Are you thinking about developing one? Are you currently advertising, marketing, or selling on the Internet, or do you have plans to do so in the future? Do you know how to avoid Internet Fraud? Do you have questions about E-Mail or the Internet? If the answer is "yes," to any of these questions, you need to visit this Pro table. Liz Milio will answer your questions about the Internet, developing professional Web sites, E-Commerce, Internet Marketing, and strategies for successfully integrating the technology into your business.

The connection you need to reach beyond the Net, enabling you to be competitive in your marketplace through personalized service and understanding individual needs. We are a For-Business ISP and Computer Consulting firm, offering Award-Winning Web Architecture, Design and Maintenance, Hosting options from A to Z, Opt-in Newsletter support, Shopping Carts and E-Commerce support, Internet Access, E-Publishing, and Database Development. We also offer back-end database development and installation, development, and support of open source software such as CMS, Calendars, and Bulletin Boards.

Elizabeth (Liz) Milio is co-owner of Innovative Computer Services, LLC, an award winning ISP for business since 1994. Liz got her start in book publishing and was instrumental in the development of computerized typesetting, particularly for high level math and science text books. Her clients range from small to medium size businesses in both service and manufacturing industries. She and her partner create both informational and e-commerce Web sites, while offering multilevel hosting and other Internet service options. Liz’s presentations and seminars to businesses and the community include Using E-Mail Effectively, Marketing Your Web Site, and Internet Safety. Visit the Innovative Web site for more information at www.innovativebusiness.net.

Matt Bellace, Ph.D.
Motivational Speaker & Comedian
mattbellace@att.net
www.mattbellace.com
212-722-8407

Creating a Sticky Demo Video

The process of delivering a memorable speech begins with getting hired. In this marketplace, getting hired often means having a demo video that sticks. This Meet the Pros session will focus on creating a demo video that showcases your background and speaking skills, but also stands out from the crowd. Matt will also discuss topics including internet marketing of your video and website and delivering programs that stick with your audience. You can also feel free discuss any aspect of the speaking business during the session.

Matt Bellace, Ph.D., M.S., has been a motivational speaker and comedian for over twelve years. Dr. Bellace has a Ph.D. in clinical psychology from Drexel University (Philadelphia, PA), is a member of the National Speakers Association (since 2000) and is a regular at comedy clubs in NYC. His "How to Get High, Naturally" program has encouraged students across the nation to pursue natural highs and make healthy choices. His schedule includes over 200 high schools and colleges and 50 comedy club appearances per year. His credits include truTV’s "The Smoking Gun Presents," National Public Radio, The New York Times and Philadelphia Inquirer. His stand-up comedy can be heard on both XM and Sirius Satellite Radio Comedy Channels. Visit www.mattbellace.com to learn more.

Carla Fallone
Certified Quick Books Instructor
Fallone Business Resources 908-625-0948

Quick Books Financials for the Technology Driven Workplace

In this session we will discuss how Quick Books financial software is effective in communicating quantitative business measures to effect financial business success. It will cover the effective business processes from issuing estimates, invoices to creation of important financial reports—Balance Sheet, Income Statement and Cash Flow. In addition, we will discuss how technology plays a vital role in communicating this information through the use of Quick Books online interface for bank/credit card reconciliations, online merchant services, online payroll services and the use of Turbo Tax which allows the import of Quick Books tax ready information to produce income tax returns quickly with little challenge of data integrity.

Carla Fallone, MBA, CEO, Fallone Business Resources. As a fourth generation entrepreneur, Carla has been an entrepreneur for the past 23 years. She not only designed, developed and expanded her own successful food services corporation, but also successfully launched new product lines to retail, restaurants, caterers and fortune 500 corporations. In 2002, Carla started Fallone Business Resources. Since, she has developed international specific business plans, designed to teach and expand small business development. She has counseled entrepreneurs internationally, most notably teleconferencing with 70 Chilean female business owners at the University of Arapaca, Arica, Chile. Carla conducts entrepreneurial training for the State of New Jersey, counsels entrepreneurs and small businesses and authors course materials ranging from business theory to financial software. Carla is an adjunct professor at The College of New Jersey, School of Business Management. Looking ahead to 2008, she is launching an entrepreneurship website and traveling to Africa, China, Russia and France, studying small business entrepreneurship. To learn more about Carla's diverse background email: carla@carlafallone.com.

Steve Coscia
Coscia Communications Inc.
www.coscia.com
610-853-9836

Creating Cool Audio Clips: Quick and Easy

Steve Coscia will share his personal experience in creating brief (2 -3 minute) audio clips which can be posted on your website, or included in your online newsletter. The recording can be done using Microsoft Sound Recorder (it's included with Windows XP). Steve uses his audio clips to convey a brief training session to his newsletter subscribers. His clients love them! When you learn how to do this, your clients will love them too.

Steve Coscia assists companies who want to make more money, keep more customers and grow through providing outrageously great customer service. A best selling author, consultant and speaker Steve presents at trade conferences worldwide. His books, videos, audio and E-Learning have helped thousands of professionals achieve world-class service levels. Steve appears on Cable TV often. He's been on CNBC Power Lunch with Bill Griffith twice, Fox TV and Comcast CN-8. To learn more about Steve Coscia go to www.coscia.com or contact Steve Coscia at 610-853-9836 or steve@coscia.com.

Vicki Lynne Morgan, CMS
Unconventional Strategist, Guerilla Marketing Coach Russmor Marketing Group
908-832-9544

The Power of CRM Databases

Surveys indicate that most small businesses lack a 360-degree view of their customers, prospects and key contacts. Because they have no centralized database, they lack the power of the number one tool every business must have to survive and prosper in today’s competitive market. By relying on programs like Outlook, QuickBooks, and Excel, you may be seriously restricting the success of your business. To effectively implement a sound customer loyalty strategy, data from all customer touch points must be combined into one centralized contact/account management database. When using the right CRM, studies show you can achieve these remarkable results: revenue increases of up to 41%, length of sales cycles decreased by over 24%, lead conversion rate improvements of over 300%, customer retention improvements of 27%, decreased sales and marketing costs of 23%, improved profit margins of over 10%. Sound good to you? Attend this seminar to learn more about the choices, applications and value of CRM databases.

Vicky Lynn Morgan has a passion for helping small businesses sustain growth and profitability by leveraging their expertise with integrated consulting and strategic planning in database marketing, marketing plans, selling skills, customer experience management, and trade show/expo marketing. A life-long sales professional, ‘born’ guerrilla marketer, and entrepreneur for over 30 years, she has a wealth of knowledge from personal experience in manufacturing, distribution, retail, and service. As a speaker and workshop presenter, her client list includes New Jersey SBDC, American SBDC, CIANJ, NJ chambers of commerce, NJAWBO, NAWBO, pet industry trade groups, and local and national corporations. Credits include: Certified Guerrilla Marketing Coach, ISO 9000 Certification in Marketing and Sales, PSS-Professional Selling Skills trainer, advisory board member for the Academic Marketing Department and SBDC at Raritan Valley Community College, and author of workshop programs for NJSBDC. Vicki Lynne Morgan is President of Califon Connection LLC, dba Russmor Marketing Group and Animal Brands Marketing, Sales Representation, and Consulting Agency. Find out more at www.russmormg.com.